In 1938, « Etablissements Thuilliers et Co » began manufacturing batteries under the commercial name AS. This is the precursor to the current ASSAD battery!
In 1938, « Etablissements Thuilliers et Co » began manufacturing batteries under the commercial name AS. This is the precursor to the current ASSAD battery!
The entry of Mr. Ahmed Kallel as a shareholder and co-manager of the company, which was then under the direction of Mr. René Spezzafuma, marked the beginning of what would become L’Accumulateur Tunisien AS.
In 1974, the company was transformed into a public limited company (SA), with a significant capital increase and full control by the Kallel family. The company then became L’Accumulateur Tunisien ASSAD.
The company was transformed into a public limited company (SA) with a significant increase in share capital. Mr. Ahmed Kallel was appointed CEO, and Mr. Abdelwaheb Kallel (chemical engineer) was appointed General Director of L'Accumulateur Tunisien ASSAD.
The new production site in Ben Arous was launched, with a capacity of 100 batteries per day and employing 35 people.
The launch of the dry charged plate production unit, NERVA SA (with a production capacity of 6,000 tons per year).
A 5-year technical assistance contract was signed with the renowned European manufacturer Banner Batterien.
The signing of the first export contract for lead oxide and dry-charged plates (Enpec in Algeria).
The creation of an international trading company: Assad International, responsible for, among other things, developing the export of products from L'Accumulateur Tunisien ASSAD.
The launch of a new industrial battery production unit in partnership with OLDHAM France.
ASSAD established Assad International to develop its export activities. This company successfully secured excellent contract opportunities from the Maghreb, Europe, and even distant countries such as Iran.
The signing of the first export contract for ASSAD's know-how.
The passing of the founder of ASSAD, Mr. Ahmed Kallel.
The creation of a French commercial company (Torus Europe, later renamed AS-Dist France) as a distribution platform in Europe.
In 2003, Mr. Souheil Kallel took the helm of L’Accumulateur Tunisien ASSAD. This appointment coincided with the launch of a new, highly modern used battery recycling unit.
Mr. Souheil Kallel's appointment as head of L'Accumulateur Tunisien ASSAD.
The launch of a new, highly modern used battery recycling unit.
Introduction of L'Accumulateur Tunisien ASSAD on the stock exchange.
Creation of a subsidiary for assembling starter batteries in Algeria: SPA Batteries Assad Algérie.
Creation of Enersys-Assad, a fully export-oriented company for the production and marketing of industrial batteries, in partnership with the global leader Enersys.
Launch of the maintenance-free, sealed lead-acid starter battery: Turbo Calcium.
Reactivation of the European platform Torus Europe, converted into AS-Dist Europe.
Acquisition of 99.99% of Enersys-Assad, now renamed ENAS.
Installation of the new punched plate manufacturing technology.
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L’Accumulateur Tunisien ASSAD designs, manufactures, distributes, and recycles lead-acid batteries for various sectors.
